Jonny & Jono
Brief: Ensuring credibility for adidas in the outdoor space and driving demand on adidas.com we helped launch the outdoor category with an online campaign.
Our response: Our research uncovered an increasing prominence towards athleticism in the outdoors coupled with a scepticism around major brands encroaching on niche sports. The response was to create a useful tutorial series alongside inspirational films with credible athletes to position adidas as an enabler within the category.
Outcome: This campaign was all about building credibility for adidas, and this was achieved with endorsement from key opinion formers and influencers, leading to support from key retail partner Blacks, film screenings at Kendal Mountain Festival (the world’s biggest outdoor film festival), and a 350% sales uplift during campaign period.
Brief: We were tasked to launch the category in the UK, ensuring credibility for adidas in the outdoor space and driving demand on adidas.com.