Fire & Ice
Jonny & Jono
Brief: Alfred Dunhill tasked wanted to develop a series of films to reach new audiences and express the brand's insight that success is the ultimate male aspiration, a confident statement of intent for the brand's commitment to celebrating male achievement through it's digital channels.
Our Response: The final installment in the 'Portraits of Achievement' series profiles British biathlete Lee Jackson's commitment to his passion, where the physical endurance of cross country skiing and mental concentration of shooting must be tackled and mastered in tandem. Shot on location in Italy, the film is set in the stunning backdrop of the Dolomites.
Outcome: The film was released across the brand's digital channels, with Instagram teasers supporting a shoppable YouTube experience and went on to pick up a 'best in show prize' at the Daveys.