Audemars Piguet


Midnight Masters


JSF Collective






Brief: Audemars Piguet pride themselves on a uniquely personal relationship with their ambassadors. We developed an integrated online campaign to capture the camaraderie between their golfers – 12 of the world’s best. 


"Spectacular display of night golf" - LBB

Response: How do we challenge the best in the world? The answer – trickshots by night. The golfers joined us at midnight for some light-hearted competition, showing off their skills on a course lit up withbespoke illuminations. The unusual challenge brought out the friendly rivalry between the golfers as they tackled a series of unique and unusual sporting challenges.

Outcome: Alongside the main online film, which received widespread coverage across golf and lifestyle publications, we produced ten teasers and a suite of social media content including special behind the scenes footage. The golfers were also an integral part of the roll out, tweeting each other about the experience.