Homme X David Beckham
Jonny & Jono
Brief: For the launch of David Beckham’s first ever skincare product range. We worked with Publicis to present the superstar in a way we hadn’t seen before to drive an international campaign.
Response: To maximise output from limited filming time with the iconic sportsman we produced a series of short films and additional assets (TVCs, social content, localised films, gifs, Instagram edits, Facebook teasers, Call to Action and Behind the Scenes films and in-flight and airport POS edits). The overall campaign, full of original, amusing and heartfelt insights, revealed an unguarded Beckham as never seen before.
Outcome: Our main film and accompanying assets were used to drive engagement as part of a global integrated campaign delivered across television and international cinema through to the brand's social channels.