Client:

Clarks


Project:

Just Imagine


Director:

Tim Marsella


Production:

JSF


Post-Production:

JSF



  

Brief: Clarks wanted to create excitement and real desire for their new ‘out of school’ childrens shoes. They came to us for a full campaign across TV, online and print.

Response: With school shoes being Clarks strength in kids sales, they needed a push for the more sporty, everyday shoe. A very playful design - We wanted to really bring the shoes to life and get creative with children’s minds. We came up with the tagline ‘Just Imagine’- Using our VFX department we turned the prints into giant Origami characters interacting with the live action children. The film highlights the new Clarks image - wanting to move away from the ‘school shoe brand’ to good quality shoes with impressive designs.

 

Achieved: We delivered a 30” TV ad, 12 Disney Channel shorts, animations for an accompanying app and a full stills campaign running in store and across major press.