Client:

Cutler & Gross


Project:

Circus


Director:

JSF Collective


Production:

JSF


Post-Production:

JSF



  

The Brief: The British luxury eyewear needed to bring to life their new Circus collection through film. It was the first time the brand had used film to launch a range, and wanted to capture the essence of the collection in a dynamic way.

Our Response: Working closely with the creative team, we first got to grips with the inspiration behind the range, before setting out to realise this in a treatment. Our approach was to show off the collection through the lens of an audience witnessing one of the more surreal circus performances: a world of acrobatic artistry, where things are never quite as they seem.

Outcome: The 60 second film was used on the brand's homepage as part of an immersive takeover celebrating the collection, and was supported by a 15 second edit utilised across the brand’s digital and social channels to engage their existing customer base in a new way.

"[Just So] have a way of capturing the true essence of a brand
and bringing it to life in a way that is almost magical."
Dominnique Karetsos, CMO, Cutler and Gross