Team GB


JSF Collective






Brief: DFS wanted to use their Olympic sponsorship of Team GB to drive brand reappraisal and reach new audiences through digital channels, changing long-standing perceptions of the brand established through their traditional TV advertising. 

Response: The campaign took a fresh approach to exploring the lives of athletes, looking at how rest and relaxation is as much a part of their success as the hard yards on the training ground. For the brand's first ever online campaign, we brought stories of DFS' craftsmanship side by side with intimate portraits of the home lives of Olympic athletes. 

Laura Trott

Outcome: We created a hero Craftsmanship film to launch the campaign, followed up by a three-part series featuring key athletes, all supported by a suite of content that was utilised across DFS’ newly created social channels and seeded to sporting and lifestyle press to support the wider story of their sponsorship of Team GB.

Max Whitlock