Client:

Farfetch


Project:

Bollywood


Director:

Jonny & Jono


Production:

JSF


Post-Production:

JSF



  

Brief: To celebrate the launch of their Mumbai boutique, Farfetch wanted a distinctive film to stand out against familiar fashion advertising. 

Winner at Berlin Fashion Film Awards

Response: Inspired by the iconic imagery of Indian cinema our all-action production was vibrant and energetic, driven by an authentic Bollywood soundtrack and featuring the most stylish heroes and villains on the subcontinent. The narrative-driven campaign enabled us to showcase a broad range of clothes in an exciting, engaging way, showing that style doesn’t have to take itself too seriously. 

Outcome: The film was featured as one of Vogue India’s top ten fashion films and received acclaim for a distinctive approach that balanced entertainment with style.