JOHN MCAVOY: EVEN WHEN I'M SUFFERING
Jonny & Jono
The incredible story of John McAvoy, an ex-armed robber who completely turned his life around whilst in prison. After breaking three world records whilst in solitary confinement John is now a professional Iron Man and has started a foundation to help troubled youths. JS-F Directors Jonny and Jono teamed up with John to support his foundation and reach as many kids as possible with his story.
Even When I’m Suffering was released online in a vertical format and also on digital screens and billboards across London, reaching over 2 million people in a single weekend.