Client:

Mulberry


Project:

All That Is Yet To Come


Director:

JSF Collective


Production:

JSF


Post-Production:

JSF



  

 

Brief: After a successful previous campaign, were tasked to work on an online campaign to promote Mulberry's 2017 London Fashion Week collection.

Response: We wanted to show the brand's rich history in a contemporary way - we sought to create something a little out of the ordinary.   We travelled to 5 destinations over Europe to see the craft that goes into designing and making a collection and then merged this footage with brand archive and VHS camera effects in a split-screen execution.

Outcome: The campaign was launched on the Mulberry homepage in the countdown to their London Fashion Week show alongside a series of 10 short films and stills released across Instagram.

"Mulberry: The LFW shows everyone is talking about this season" Elle Magazine