Jonny & Jono
Brief: To celebrate the brand's SS 2011 range in a compelling and elegant manner befitting the brand's contemporary high-tech aesthetic.
Our Response: We wanted to bring the collection to life in a dynamic and original way. Setting clothes free of models allowed us to inject an etherial motion, and sense of style that matched the brand's personality.
Outcome: The film was picked up by fashion blogs and used as a key part of a campaign around the new range.